Marketing Strategy

Provides a framework for making informed decisions and allocating resources effectively to maximize marketing efforts.

Creating a comprehensive plan to outline how your business positions its products or services in the market

This includes identifying target markets, understanding customer needs, and determining the most effective methods to reach and engage with potential customers.

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Creating an Effective Marketing Strategy

Research & Audit

Doing comprehensive research on your target customer profile, competitors, market expectations, and your current business state will help give us the roadmap to develop your strategy.

SMART Goals

Specific, measurable, achievable, realistic, and time-bound – these objectives will guide your strategy and help us measure progress of our marketing efforts.

Digital Tactic Implementation

Website & ecommerce optimization, Google Ads, Facebook Ads, email marketing, organic SEO, social media – example tactics that would be used to implement the marketing strategy.

Measure, Optimize, & Improve

Value and return on spend are our goals, and the way to do that efficiently is to measure, optimize, and improve upon our digital tactics to get the best results.

Experience

Foot Solutions – developed and executed the go-to-market strategy for new store launches, successfully opening three store locations in 2023 with comprehensive marketing analysis and targeted marketing efforts.

Okabashi Brands – developed and executed an ecommerce marketing strategy to boost sales during Black Friday/Cyber Week. By partnering with product design and inventory teams, determined which products to promote, optimized on-site merchandising, and launched an integrated marketing campaign to boost sales by 60% over the same time period during the previous year.

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All Services

01.

Marketing Strategy

A holistic, integrated plan on what tactics will be used and how we will position your business to achieve your goals.

02.

PPC Ads

Highly effective Google Ads campaigns, tailored to meet your business goals, including Search and Performance Max.

03.

Web Design

A combination of creativity, technical skills, and user experience to create an optimal online experience.

04.

Ecommerce

Optimizing your online store for maximum performance, conversion, and user satisfaction & experience.

05.

Social Media

Elevating your brand awareness and increasing customer engagement across social platforms, including Instagram and Facebook.

06.

Email Marketing

Email remains one of the most powerful tools for building connections with your audience and generating revenue.

07.

SEO & Content

Organic SEO and content strategy to improve your online presence, increase traffic, and achieve your marketing goals.

08.

Graphic Design

This is where creativity meets functionality to elevate your brand identity, including logo, banner ads, brand collateral, and more.

Testimonials

What Clients Are Saying

Melissa has been instrumental in the building and growth of Evolve, she is able to take my crazy ideas and turn them into campaigns that have driven hundreds of sales. Can’t wait to see what we do next!
MINDY LEE Evolve Energy Tribe
I have been working with Melissa for years, she is both highly creative and analytical and has helped grow my business. Highly recommended!
IAN EVANSCumming Martial Arts

Ready to get started? Me too!

Get in touch today and let’s get going on this journey together

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