Foot Solutions – Managed an annual marketing budget of $1.8 million, ensuring efficient allocation across various campaigns and initiatives. Effectively executed all paid media efforts, including paid Search Engine Marketing (SEM) to a 4:1 ROI, paid social media campaigns, Connected TV (cTV), digital audio, Digital Out-of-Home (DOOH), key print publications, and strategic partnerships, to maximize brand visibility and ROI.

Smokey Bones BBQ – Oversaw media strategy and spend. Responsible for $100K+/month media and digital spend across marketing channels including: SEM, programmatic display, paid social, radio, and CTV – driving foot traffic into store locations, as well as online ordering.