Top Marketing tactics for Small businesses - Atlanta digital marketing consultant - Melissa Hwang Marketing

Top 5 Marketing Tactics for Small Businesses

Owning a small business is be an exciting and rewarding venture, but it also comes with its own set of challenges and responsibilities.

Here are my top 5 tactics to get the biggest bang for your buck when it comes to marketing for your small business.

Local SEO

Local SEO (Search Engine Optimization) is the practice of optimizing your online presence to attract more local customers to your business. Local SEO helps businesses with brick-and-mortar locations be more visible online. In addition to attracting website traffic, local SEO can also drive foot traffic.

However, local SEO isn’t a replacement for standard SEO. It’s another form of marketing exclusive to physical businesses.

Mobile First Website

Everyone is always on their phones these days, and the first impression someone will have on your business will most likely be looking at your website from their phone.

Make sure that the mobile version of your website is user friendly, easy to navigate and gets the viewer to do what you want them to do:

  • Book an appointment
  • Make a purchase
  • Sign up for your newsletter
  • Call your business
  • Etc.

Email marketing

Email marketing campaigns have some of the highest return on investment (ROI) metrics of any marketing channel. On average, businesses make $36 on every dollar spent on email marketing campaigns.

One of the reasons email campaigns are so cost-effective is that they can reach highly specific customer groups who are already interested in your business, products, or services.

Paid Advertising

As a small business owner, there are many advertising platforms available to you, and it can get overwhelming. However, the two that I have found to be the most effective for small businesses are Facebook Ads and Google Ads.

  • Facebook (Social media) ads: Reach prospective customers as they scroll through content on Facebook, Instagram, LinkedIn, and other social media platforms
  • Google (Pay-per-click) ads: Reach prospective customers as they search for information or shop for products and services using the Google search engine.

So, which online advertising platform(s) should you choose?

  • Facebook ads often work best for improving awareness and visibility of your business, and remarketing to customers who have already shown interest in your business.
  • Google ads often work best for connecting with prospective customers who have shown an active, vested interest in or intent to buy the products or services that you offer.

Loyalty Program

Loyalty programs encourage customers to make repeat purchases. Thus, driving more sales and increasing customer lifetime value.